The truth hurts: Why CRM is still growing but still gruelling A cursory glance at the headline statistics for the CRM marketplace demonstrates a sector tha. Marketing topic(s):E-CRM strategy. Advice by Guest Expert.
David Lacroix's insight:
CRM is still grueling, because so many firms don't really know why to use it: CRM is client-centered , here is the main point to build a brand loyalty