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Deepen or Cheapen? Loyalty in the Age of the Deal (guest post) | Social Media...
By Hunter MadsenDo deals still build customer loyalty in the emerging Age of the Deal? Is traditional customer loyalty even possible when “everything’s on deal”?David Lacroix's insight:Great article...
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7 Great Ways to Build Customer Loyalty
Just because you land customers doesn't mean you'll keep them. Customer Loyalty Expert Ido Gaver shares seven proven ways to assure repeat business.David Lacroix's insight:It is now harder to keep a...
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20 Ideas to Improve Customer Retention
RT @InyakiRuiz: 20 Ideas to Improve Customer Retention http://t.co/iaofuzMiKw #Retention #Customer #marketingDavid Lacroix's insight:You can find here 20 easy ways to use CRM in order to build brand...
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Best Practices for Building Customers: Social Video Marketing
Simply creating a video and posting it on your social media channels will do very little if it lacks a social video marketing strategy.David Lacroix's insight:An article about Social Media video...
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The future of loyalty is social | News | Marketing Week
Brands are turning to social media platforms to bring the traditional loyalty model in line with the growing consumer demand for social recognition, personal relevance, intimacy and immediacy.David...
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Customer loyalty programme metrics: How to measure success | MyCustomer
There's no magic number, but there are some useful indicators.David Lacroix's insight:What are the metrics to measure firm's brand loyalty?Are they efficient?See it on Scoop.it, via CRM and Brand Loyalty
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The Role of CRM in Delighting & Surprising Customers
Customer Relationship Management (CRM) is so much more than a customer list and knowing a few birthdays and zip codes. Columnist Ramon Ray makes the case for CRM in building loyalty through delightful...
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Long Term Relationships: Satisfaction & Loyalty - Boundless Open Textbook
In a competitive marketplace, customer satisfaction and loyalty can be key differentiator in the longevity of a firm. Read more about long term relationships: satisfaction & loyalty in the...
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CRM according to Stanton Allen
Watch our video which illustrates some of the challenges that professional services firms face when trying to implement CRM successfully.David Lacroix's insight:A MIT professor once said: "Why CRM...
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The Value of Enterprise Specific “Social Data” - Social Data within Social...
David Lacroix's insight:How to leverage social data to better build a brand loyaltySee it on Scoop.it, via CRM and Brand Loyalty
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Why SEOs Should Use Relationship Marketing
As search engines continue to roll out new algorithms that aim to reduce the effectiveness of certain black hat SEO techniques, white hat SEOs also have to find new ways to manage successful SEO...
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Brand Loyalty and Big Data Seen in a New Light: The Science behind What Makes...
Ask David Andreadakis, VP of Loyalty Strategy for Kobie Marketing his thoughts on loyalty and he’ll tell you many in the loyalty marketing space – and (Brand Loyalty and Big Data Seen in a New Light:...
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The big brand loyalty theory is history | Trends | Marketing Week
As promotions become evermore prevalent, brand loyalty is becoming a thing of the past, so marketers need to get smart about the deals they offer.David Lacroix's insight:As brand loyalty is getting...
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Will Cloud-Based CRM Systems Really Improve Your Customer Service?
See it on Scoop.it, via CRM and Brand Loyalty
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All Change: The Emerging Opportunity in Emotional Loyalty
Every brand campaign needs to factor in consumers' instant and direct access to more information, more channels and more choice than ever before. Today the fight for customer loyalty is the new...
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The Challenges and Opportunities of CRM in 2014 - Smart Insights Digital...
The truth hurts: Why CRM is still growing but still gruelling A cursory glance at the headline statistics for the CRM marketplace demonstrates a sector tha. Marketing topic(s):E-CRM strategy. Advice...
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7 Customer Loyalty Lessons from Lady Gaga
Lady Gaga didn’t become the success she is today based solely on her talent. She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built...
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Why everybody should think they are the Chief Customer Officer – reflections...
It must be one of the business world’s most widely used calls to action – “We must make the customer the centre of everything we do!” The reason it is, of course, is that it is absolutely right.David...
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How CRM Can Help Promoting Brand Loyalty
A customer relationship management software is to help with dealing with customer issues in order to offer better services to them. But over the years, demands from CRM software solutions have...
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Using CRM to build brand loyalty - Converge Blog - Converge by Bader Rutter
If done right, customer relationship marketing (CRM) is brilliant at influencing consumer...David Lacroix's insight:A mere article about how tu use CRM and to come back to basics: using CRM in an...
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