All Change: The Emerging Opportunity in Emotional Loyalty

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Every brand campaign needs to factor in consumers' instant and direct access to more information, more channels and more choice than ever before. Today the fight for customer loyalty is the new frontline in the marketing battle.

David Lacroix's insight:
With the emergence of big data and new ways of communication, marketers have to do their best to manage and optimize information.Today the secret of success is to diversify springs of information to build a great brand loyaltyImage may be NSFW.
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