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Channel: CRM and Brand Loyalty | Scoop.it
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Deepen or Cheapen? Loyalty in the Age of the Deal (guest post) | Social Media Today

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By Hunter MadsenDo deals still build customer loyalty in the emerging Age of the Deal?  Is traditional customer loyalty even possible when “everything’s on deal”?

David Lacroix's insight:
Great article about how marketers now try to build consumer loyalty in a world where everything is on a deal: is it possible to rise brand loyalty with a fast growing industry of consumer goods?


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